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The Extra Mile

In this era of record employment and “help wanted” postings everywhere, it strikes us that customer relations in this climate is more important than ever. Not infrequently, those who work in service businesses like restaurants, overlook basic primers in customer relations. A smile, timely communication, some hustle, and a simple “thank you for the opportunity […]

Social Media Tips for Small Businesses

Is your business harnessing the power of social media? Some believe only big brands benefit through social media channels but the opposite is actually true. Social media is key to a successful online marketing campaign. If you’re feeling overwhelmed with the thought of how best to manage your business’s social media presence, we offer Four […]

Quick Marketing Tips for Your Small Business

When you’re running a small business, there is so much to do on a daily basis that marketing can often fall by the wayside. Yet marketing is essential in letting the public know about your business, services, and products. What are the best ways to reach those consumers who can help your business grow?             […]

Media Pitching 101

“That’s unusual…and interesting.” “Hmm…wish I knew more.” “I don’t hear that every day.” These are the thoughts you want a journalist to have when you’re looking for media coverage. A media pitch is simple to do and can even help you hone your message. What’s most interesting about your business? What are you doing differently […]

Customer Service Still Counts

How much do you value customer service? Whether it’s a smile from the check-out person at the grocery store, or recovering a call back from a business the same day you call, customer service impacts our perception of a business.             There have been times when I’ve not even been greeted when I walk into […]

The Gift of a New Year

Another year has ended. As is often the case, we look back with nostalgia and recall the year’s best. Northern Michigan experienced an incredible summer, which started early and lasted into September. Anyone who says summer was short didn’t get out enough!             Simultaneously at year’s end, there are thoughts of the year to come. […]

Tips for Safe Online Practices

Tips for Safe Online Practices It’s the season for happy holidays, yet hackers are always out there raining on the seasonal parade. To this end, we’re sharing vitally important information shared with us by our longtime collaborator, Al Steed of Advanced Computer Solutions.             Al notes that Citrix users received an email, coming from Citrix […]

Antrim County Attractions

In our gorgeous region of northern Michigan, there are many options to make it a day to remember. From sightseeing, nature walks, small towns and art galleries to eateries and brew pubs, consider yourself lucky to have such a variety of great choices!             In Antrim County alone, you’re sure to find many things to […]

Sailing Into Fall

It occurred to me while night sailing recently that as summer glides into fall, we change our perspective to focus on the immediate needs that arrive with the new season.             When the moon shines on the bay, we can only see the few things that are illuminated- a swatch of water and a faintly […]

Embracing Brief and Breathless Summer

It seems that suddenly, a busy summer has descended upon us. It’s a season we long for when winter is wearing white (and wearing on our nerves), and the heat of summer days are hoped for in the blustery and mercurial spring season. So alas- summer is here!             Despite being full of potential activities, […]