Dee Lawton Smith is founder (1999) and co-owner of the Lawton Gallagher Group. A former radio/television journalist, as well as newspaper publisher, she has extensive experience in developing marketing/communication strategies for nonprofits as well as for-profits.
Areas of expertise include interviewing, market research and analysis, fundraising, general marketing, E-marketing, advertising of all types, surveys and feasibility studies, focus groups, needs assessment and writing for all genres: ads, direct mail, video production, presentations, print news and features, and websites.
Prior to launching Lawton Gallagher, she was assistant director of marketing/communications at Interlochen Center for the Arts. She’s a graduate of the University of Iowa with majors in journalism, English and history.