Is your business harnessing the power of social media? Some believe only big brands benefit through social media channels but the opposite is actually true. Social media is key to a successful online marketing campaign. If you’re feeling overwhelmed with the thought of how best to manage your business’s social media presence, we offer Four Top Tips:
- Spread the Word. Let people know your business is on social media by sending a short message through your email list and asking for likes. Hang a poster or two inside your shop mentioning your business is on Facebook, Twitter, or Instagram. People will follow small businesses on social media, as special offers and discounts are often shared this way. Think up your own special promo and offer it through your social media channel. Be sure to track results!
- Update Accounts Regularly. Set a posting schedule of 3-4 times a week and stay current. Aim for a mix of interesting and fun content, as well as special offers and promotions. Share special mentions your business receives in the media or what’s new in your industry.
- Hold a Contest. Ask people to share a post and choose a winner at random. Hold a photo contest, asking for photos related to your business or service. Social media marketing aims to engage audiences, so getting them sharing, liking, and participating in posts is key in growing your following.
- Share Trending Posts. Inform your audience about topics that are new or trending and related to your business. Share a related business’s post and comment or ask for thoughts. Did you see an image on Instagram that your audience would love? Regram the photo and tag the original creator of the post. This is a great way to engage your followers by offering great content without taking a lot of time to create it.
Be sure to track how well your posts perform. You may find images do better than videos, or vice versa. Maybe a particular time of day or week see the most engagement. The key is to jump into the social media arena, even if you start slow by simply spreading the word that your business is there. Once that’s been done, post, post away! Social media is here to stay and is an effective marketing tool– use it to raise your business’s visibility.