Entries by

Home Work

As the coronavirus continues to be a presence in our lives, many people continue to work remotely, having shifted computers, monitors, stand-up desks and other gear to the “home office.” Some actually have a designated home office space, others work off laptops at the kitchen table. These are the lucky ones, adaptable and online, with […]

Twenty-first Century Problems

“Twenty-first century problems.“ This is what I texted my dad, a retired pharmacist, when I sent him a recent photo showing signage requiring social distancing and mask wearing that was posted on the walls at a local establishment.  “These two things may stay after all this,” he replied.  I thumbed down. “Maybe not masks but […]

Life’s Heart Lights

Maybe it was the fresh-baked cookies at our door step, donor unknown? Or the neighbors who showed up unexpectedly on our front lawn, wine glasses in one hand, chairs in the other, for an early evening ‘distance’ happy hour? Then again, perhaps the lawn mowing/leaf blowing gang of volunteers who quickly made the neighbors lawn […]

Slowing Down and Social Distancing

After working from home one afternoon—a fortunate position to be in during this Covid-19 time—I decided a bike ride was a great way to embrace the warm weather. I know exercise is important and I hadn’t been taking the time to work it in. I rode around my small town, biking through the downtown district […]

Memo To Our Partners – It’s Up To Us

Partners and friends,  As all of us face the challenge of limiting the spread of coronavirus, it’s apparent that what we do over the next few weeks or so will have a significant impact on the local and perhaps even national trajectory of the virus.  With that in mind, we have closed our Traverse City […]

Taming the Social Media Beast

If you haven’t yet, it’s time to dip your toe into the magical and massive world of social media. No communication channel has generated more buzz–and confusion–than the ever-changing face of social media. Most businesses use social media for marketing. With limited time and lean budgets, an efficient approach will help to get a handle […]

Staying Engaged

So how do you stay engaged after 20 years in the same business? Easy, it’s called diversity, with no two days ever alike. Consider that over the last two decades we’ve worked with some of the finest clients and communication consultants. Since much of what we do is behind the scenes, we rarely collide with […]

Focusing on What’s Important

At the end of year, it’s normal to recall recent accomplishments and situations, before moving on and assessing what’s around the next corner. Highlights of the past twelve months are numerous for most businesses and in our personal lives. A few months ago, an omission on a printed piece produced for a client was an […]

What Your E-commerce Business Should be Doing Today

In the ultra-competitive e-commerce world, businesses that go above and beyond in customer service rise to the top. What are ways to do this? And what trends should your e-commerce business be aware of heading in to 2020? E-commerce sales are growing every year and globally, sales will reach nearly $4 trillion in 2020. Yes, […]

Blog It! Ideas for Your Business Blog

If your business has a website–and whose doesn’t– you likely have a page to post blogs. Fresh content is important to keep people engaged, as well as share information about your business and the latest technology or trends. They also serve to show people why they should be doing business with you and not your […]